CLARK STORE FORMATS

C7 С7+

In Clarks C7 store format product outlays are divided according to collections' themes. Shades of green, beige and white are used as basic design colors. That makes stores look light and convenient for the product presentation. Facilities capacity is developed for the work with shoes and accessories, “island” equipment works for the effective routing in the store. Reserved design style meets modern store standards where main attention is paid to brand symbolism and production. Along with that all interior design lines are smooth and safe for family shopping. Special attention is paid to the history of the brand in store atmosphere. That’s why every cash point zone contains models of the very first Clarks shoetrees that brand used in 1825.

Clarks C7+ concept design demonstrates classic English style with antique elements, ancient architecture and Oriental interiors. Store atmosphere and design create an impression that interior is no less than 100 years old. Festive mood and solemnity of the moment is achieved through dominant subdued colors, expensive decorating, huge amount of elements made of noble types of wood, combination of wallpaper and plaster with wooden panels, plenty of furniture of simple and complicated shapes with expensive leather upholstery and also antique lamps. Elegant and reserved ambiance reminds of high social status of all visitors and judges of the British brand whose shoes production history lasts for more than 190 years.