COMPANY HISTORY

"At the heart of the philosophy of all brands in the SOHO Fashion portfolio lies their own special look at things and the personal dream of their creators for a quality product that satisfies all the desires of buyers.

Therefore, the ideology of the project is quite simple, - we reveal the legends and heritage of brands, organizing special projects every season to get acquainted with brands, collection designers, their social and charitable projects. Thus, the SOHO Fashion concept has collected in one format not just famous names, but also a long history of design and technology, where every season not just lasts or textures are developed, but whole stories and style solutions that are relevant all over the world are formed. SOHO Fashion style is sophistication, conciseness, simplicity of forms and elegance for an urban look for every day."

The founder and the head of SOHO Fashion company,

Jacob Treskov

The SOHO group of companies is a leading distributor of footwear, accessories, and Sexual Wellness products in Russia and the CIS countries. Through various sales channels, the company sells about 500,000 pairs of shoes per year and 200,000 Sexual Wellness products, being one of the leaders in the premium segment of the Russian market.

 In 2010, the SOHO group of companies decided to combine wholesale brands into Soho Fashion retail projects. Actively developing and confirming its advanced approach to business development the very Group opens Soho and Clarks mono-brand stores in 2014.

Following the principle of building relationships with cult brands, in 2017 Soho Fashion opens ARA brand stores and a Picard concept store in 2018.

Rapidly developing and responding to market demands, Soho Fashion brands occupy the virtual shelves of their own e-comm project - SohoShop.ru.

2020 marked the start of two fundamentally new lines of business. Entering the Sexual Wellness niche, the Soho Wellness business division was singled out, within which an e-comm project Deserved.ru which brought together the best brands of the category from around the world was created.

Having received a license from the global sports promotion brand UFC for production and sale, along with all the rights to develop, manage and popularize, the e-comm project UFCstoreRussia.ru was created. This laid the foundation for the third business direction, covering the geography of Russia and the CIS countries.

The SOHO group of companies is the largest wholesale supplier in the categories of premium shoes, accessories and Sexual Wellness products for such influential market players as Wildberries.ru, OZON.ru, lamoda.ru, Yandex.Market, SberMegaMarket, TSUM, Tsvetnoy department store, Street Beat , Pan Suitcase, Kangaroo, Letual, Bosco, Golden Apple, Shop.Mts, MVideo, For future use, Lenta, Auchan, Globus, Magnet Cosmetics, Foam, Online Trade, Health Planet and many others.

The company's strategy has always been to work directly with the world's best manufacturers, building long-term partnerships with them.

SOHO's portfolio of brands includes:

Shoes: Ara, Bugatti, Camel Active, Clarks, Emu Australia, GAS, Hackett, Head, Napapijri, Pepe Jeans London, Richter, Scholl, United Colors of Benetton and many more.

Bags: accessories and leather goods: Braun Buffel, Camel Active Bags, Maison Pourchet, Marie Claire Bags, Tom Tailor Bags, Pepe Jeans Bags,.

Luggage: Pepe Jeans Bags.

Shawls and scarves: FRAAS.

Socks and underwear: Happy Socks.

Umbrellas: Bugatti, Knirps.

Sexual Wellness: Bijoux Indiscrets, EDC, Bswish, Crave, Lelo, Rianne's, Zalo, Je Joue, Lora Di Carlo, Minna, Otouch, Climaximum, Rocks Off, Sugar Boo, So Divine, Unbound.