ARA
The German company "ARA Shoes AG" has been producing shoes under the ARA brand for more than 70 years. It is one of the leaders in the segment of comfortable shoes in Europe. The volume of sales is more than 7 million pairs per year. The holding company "ARA AG" includes companies that own such well-known brands as Salamander, Lloyd, SuperFit, Legero.
The company "ARA Shoes AG" was founded by an orthopedic doctor who saw great potential in the production of the most comfortable and correctly designed shoes. Ara brand shoes are both beautiful and comfortable. Ara uses technologies that allow the shoe to take the anatomical shape of the foot from the heel to the tips of the fingers.
The size range of ARA models is designed for different fullness of the legs (F, G, H, K). Also, shoes are available with several options for the width of the boot (from S to XXL). This is very convenient for those who have a special legs.
The high breathability of the upper part of the shoe and the cushioning of the steps when walking provides the feet with comfortable conditions throughout the day, while reducing the load on the back. To take care of the customers’ comfort ARA technologists have developed several options for innovative soles and pads.
With the sole innovation Flex2Go ARA has succeeded in combining maximum flexibility with comfort. A perfectly placed flex line leads to more flexibility in the forefoot area and improved rolling behaviour while maintaining sole stability. The flexible support in the ball area leads to more walking comfort and less running fatigue.
Dynergy – this sole comes without the knitted upper. The unique lamellar structure of the sole offers perfect malleability. It is adapted to the area of the soles in the front and the back.
This has a cushioning and dynamic effect when rolling over the foot.
The fundamental idea behind the HighSoft was to take the comfort and feeling of wearing sneakers and replicate this experience into the pumps and ballet range or line. The combination of super smooth soft-leather, a highly flexible outer sole, a supple and a padded inner sole, result in the indescribably comfortable walking experience of the HighSoft.
You can find products of the Ara brand on the website.
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09.01.20 / SOHO FASHION invites you to the pre-order session of the Autumn-Winter 2020/21
16.06.16 / SOHO Fashion Company Press Day
26.05.16 / On 11th of February new season of SOHO FW’16-17 pre-order officially started!
27.02.16 / SOHO Fashion Company has taken part in Spring Exhibitions Euroshoes Premier Collection 2016
ARA brand shoes are ideal for men and women aged 35 and over who appreciate comfortable high-quality shoes that take into account individual features of the foot anatomy. ARA shoes meet high German standards and are ideal for those who value comfort.
ARA women's and men's collections includes mostly classic style models. At the same time, the brand's designers successfully integrate the latest fashion trends into practical casual models. In the winter collection, a number of models are always made with insulation in the form of fur or high-tech fabrics. Each ARA shoe collection is accompanied by bags and accessories made in similar colors and textures.
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