PARTNERSHIP WITH CLARKS
• 25 years of successful franchising experience all around the world
• Unique C7+ store concept
• Work with full Clarks collection, Clarks Originals and other limited lines
• Free store design project
• No initial and royalty payments
• Wide range of products which meets climate conditions of any region, wide size range including «half sizes»
• Qualified training and support both from the central office in Russia and Britain
• Marketing support on federal and world levels
• An opportunity to rent «A» level premises. Development department choose premises in the best trade centres of your city and takes part in negotiations on commercial conditions getting the best rent costs
1
Fill in the application form and send it to the info@soho-fashion.ru. Development manager will contact you immediately after getting it.2
Meet the development manager. Discuss partnerships conditions. Get familiar with the contracts.3
Evaluate and chose trade premises in your region.4
Chose store concept, its format and opening dates.5
Sign the contract.6
Prepare product matrix and place and order.7
Produce the design project of the premises8
Refurbish the premises and install Company’s equipment9
An opening date and preparatory activities with a customer manager10
Open a store in a grand manner.Start-up capital: from 10 mln. Rubles
Total trade area: from 55 sq.m.
Minimum staff: 4 people
Two seasonal collections: Spring/Summer and Autumn/Winter
Shipping from Company’s distributing center in Moscow, the product is cleared, accompanied with all documentation in accordance with Russia Federation legislation
Faulty product costs compensation
An opportunity to select new goods from Company’s spare warehouse during the season
«Single window» principle: contacting company through personal manager
Preparation of product matrix considering the geography and opening dates at minimum delivery dates
Assistance in choosing, evaluating store location and in negotiations with a landlord
Professional evaluation of trade area
Professional product trainings, sales trainings with the visit of the specialist and staff performance review
Program software support for production record and financial analysis of Clarks store operation
Analysis of store effectiveness according to financial and other parameters
Free design project of a store
Start Up team visit of store opening (merchandising manager, training manager, personal manager)
General corporate style – Brand book Clarks
VM specialists visiting a store before opening, training of product presentation, consultation on product outlay
Company’s POS-materials: decorative elements for window shops and trade area, staff uniform, packaging
CRM program: consultation, cards and brochures
Participation in the unified trade-marketing activities chain over Russia
Log in into corporate cabinet